Zay-Dee Records

Southern Psych from the Zay-Dee label

Zay-Dee Records was the creation of DJ and radio engineer George "Gee" Whitaker, who came to Batesville, Arkansas, around 1963. Previously, he had been a rock'n'roll DJ on the powerful KSEL station in Lubbock, Texas, but his wife Doris originally hailed from Batesville, which took him north to the Natural State.

George Whitaker at KSEL, 1962
(from the back cover
of a Zay-Dee 207 reissue)

Whitaker took a job with KBTA as the station's studio and transmitter engineer. A year later, he decided to try his luck in the record business and set up Zay-Dee Records. The label's name derived from Isaiah "Zay" Dee Whooten, another DJ on KSEL. Whitaker fell in love with that name and apart from his label, also named his second child the same way. Whitaker's job at KBTA was wasn't well paid (he had to drive an ambulance part-time) but soon, a better opportunity came along when Whitaker's father bought KHOZ in Marianna, Arkansas, where he became general manager around 1966.

One of Whitaker's first productions was a record by the Marauders called "Bugg to the Road Runner" (Part 1 and 2), a live recording made at the Arkansas College. Another early single was by Jimmy Payne and the Jokers, an Arkansas rock'n'roll combo that had already recorded for the Bro-Ket label. Payne would go on to release further singles throughout the 1960s.

Zay-Dee became a favorite among record collectors decades later for psychedelic and garage rock jewels like the Paragons' "Black and Blue" or Suspension of Belief with "LSD". The latter's original master was mixed with an opera recording and sound effects by Whitaker (without informing the band) and while it became a favorite among nowadays psychedelic fans, it was dismissed by the group when the members received their copies.

By the late 1960s, Whitaker had moved back to Lubbock, where he released the final disc on Zay-Dee by Gabriel with the Seven Inch Reel. Afterwards, the label was laid to rest and Whitaker continued to work in radio (which he did at least until 2014). Some of the Zay-Dee recordings turned up on a compilation series entitled "Lost Souls", containing rare psychedelic tracks from Arkansas and compiled by Harold Ott. The track "LSD" was also used in the independent movie production "Jane Mansfield's Car".

See also:

• Zay-Dee discography on Arkansas 45rpm Records

• Jimmy Doyle Payne on Alley

Sources

• Harold Ott: "Psych of the South: the Suspension of Belief's 'LSD'" (Arkansas Times), 2014

• Harold Ott: "Psych of the South: the Paragons' 'Black and Blue'" (Arkansas Times), 2014

• 45cat entry