Former Plastic Products Quonset huts at 1746 Chelsea Avenue in Memphis Source: Google Street View |
The Hub of Rock'n'Roll in Memphis
Many independent, small and private record labels from 1955 onwards used such big custom pressing services as Rite from Cincinnati or RCA's pressing plant from New Jersey. One of the smaller independent pressing plants was Buster Williams' Plastic Products from Memphis, who served the whole south in the early 1950s. Among the now famous record labels which pressed records at Plastic Products were Sun, Meteor, Hi, Fernwood, Atlantic, and many others.
Robert E. "Buster" Williams originally hailed from Enterprise, Mississippi, where he first worked as a peanut salesman while still in his teens and later owned a drug store. Williams was already an experienced business man when he set up Plastic Products in 1949. He had worked as a distributor for Wurlitzer jukeboxes in the Memphis area and by the end of World War II, had founded Music Sales distribution together with Clarence Camp (husband of Celia Camp, future co-owner of Home of the Blues Records) on 680 Union Avenue in Memphis. Soon after its founding, the company began distribution for many independent labels, including Gilt-Edge, Mercury, Excelsior, Exclusive, National, Sterling, among others. An office in New Orleans was established and Music Sales became a successful record distributor in the south and south-west.
Billboard ad from its March 9, 1957, issue. "Shipments made from PLASTIC PRODUCTS, Memphis, and SOUTHERN PLASTICS, Nashville. |
A talented entrepreneur and engineer, Williams sensed that there was a gap in the record market and founded his pressing plant "Plastic Products Incorporated" in Memphis on 1746 Chelsea Avenue. On this property were four Quonset huts that housed the plant's offices, shipping and printing operations, compounding equipment and the actual presses. At the start, much of the used equipment was designed by Williams himself. Actually, it started with one Quonset hut but soon, Williams extended his operations and more huts were added. Plastic Products rapidly became the favorite plant among many independent labels in the south. When Sam Phillips founded Sun Records, he began using Buster Williams' plant as well as Music Sales for distribution.
Hi, Fernwood, Meteor, Stax, Atlantic, MGM, Chess, Holiday Inn, and many other, much smaller, labels pressed their records there, too. Williams, a self-made entrepreneur, knew the difficulties independent labels had to deal with and offered lavish credits for these companies. By 1956, Plastic Products was pressing for 49 different record labels and turned out more than 65,000 records a day. The plant therefore played an important role in the development of popular music, especially in creating and spreading rock'n'roll. Nearly all of the Memphis based labels would press their records at Plastic Products in 1959, though it made up only 10% of the whole outcome at that time.
The same year, Plastic Products was so busy pressing records that the orders exceeded the capacities of Williams' plant in Memphis by far. He built another plant in Coldwater, Mississippi (a little south of Memphis), which became known as Coldwater Industries. A third plant was built in the early 1970s near the Memphis Airport to manufacture 8-track tapes. Around the same time, Eastern Manufacturing in Philadelphia was acquired by Plastic Products as well.
Billboard September 12, 1970 |
By 1973, the end of Plastic Products was in sight. During the past years, Stax Records had become Plastic's biggest customer but when the label experienced financial problems, it could not pay the incoming bills from Plastic Products. A strike at Coldwater followed in 1975 and Plastic Products never received a majority of the sum the company had demanded from Stax. Finally, Buster Williams' son, whose interest lay rather in oil industry than in record pressing business, closed the pressing plants altogether.
Buster Williams passed away in 1992 at the age of 83 years. About a year later, his son sold two of the Quonset huts and later also sold the remaining two. In 2012, a marker was erected at 1746 Chelsea to keep the history of the "hub of rock'n'roll" alive. Some of Williams' children were present at the ceremony but according to Memphis part-time music historian John Shaw, the family is still reluctant to open up their archives which prevents a detailed history of the pressing catalogue.