Apache Records was founded by John Bowers and Brady Ward in 1960, located on 106 N. Main Street in Crestview, Florida. It is not to be confused with Apache Records from New York City or another company of the same name from Los Angeles. The first two releases came out on March 1, 1960, with Crook Jr. "Wiggle It Baby" / "Please Believe Me Darling" (Apache 1786) and Clifford King "Chicken Shack Boogie" b/w "I Want to Jump with You Baby" (Apache 1788), both backed by the Rockin' Aces. Artists that recorded for Apache were mainly local singers and bands that recorded at the label's own studio in Crestview. Bowers and Ward offered auditions to "any local group who feel they have musical talent."
Apache records were pressed by RCA in Indianapolis, Indiana. The label had no actual numerical system, RCA simply assigned records with a number, taking the last four digits of the A side matrix number.
Record collector Jay Ball visited one of the owners in the 1970s, living in a trailer in poor condition. When he went back later, he found the trailer burned down without any traces of the owner.
|Apache advertising for Clinton Brooks' record in Billboard (November 14, 1960)|
Apache 1786: Crook, Jr. - Wiggle It Baby / Please Believe Me Darling (1960)
Apache 1788: Clifford King - Want to Jump with You Baby / Chicken Shack Boogie (1960)
Apache 1818: Stanley James - Alligator Man / I Need You So
Apache 1820: Lee Daugherty and Offbeats - My Babe / Please Never
Apache 1828: Clinton Brooks and the B's - If You Go Know / Tom Duley Rock (1960)
Apache 1830: Big Jesse and the Blue Ace's - Come On Baby / Rugged (1960)
Apache 1834: Red Riley - Teachers's Pet / ?
Apache 1836: Rex Qual (Guitar, Jr.) - Going Rocking Tonight / Tranquilizer Boogie (1960)
Sources: "Local Recording Company Issues First Discs Here", The Okaloosa News-Journal, Crestview, Florida, March 3, 1960, Bob, Steve, The DrunkenHobo